slam dance

Big Pimpin’

After two decades spent leading Nautor’s Swan to ever great innovation and success, Star world champion and America’s Cup veteran Enrico Chieffi has now taken over the helm at SLAM Clothing…

To succeed in the clothing world means accepting that the environment will be fiercely competitive. The pace of change at the high-performance end of the sport has triggered a new wave of technical clothing which has seen the competition increase even further. This is one reason why SLAM’s new CEO Enrico Chieffi is not only well-suited to the job, but is fired up about the task ahead.

Many will know Chieffi as the highly accomplished Italian Olympic sailor, a multiple world champion, America’s Cup tactician and lifelong devotee to sailing. Others know him for his pivotal role at Nautor’s Swan as vice president where he spent well over two decades shaping a new future for the shipyard, most notably in the performance world. Chieffi likes nothing more than a big challenge and fierce competition, which makes him perfect for SLAM. More here.