When a piece of clothing becomes as much a statement as a practical solution for outdoor life, as a company you’ve hit the bullseye. Footwear specialist Dubarry is 85 this year and they’ve hit the target on many occasions. But as their marketing director Michael Walsh explains, one product, in particular, stands out for its continued success, and has helped provide a template for the next chapter for this famous Irish company with the launch of the Dubarry Aquatech collection.
‘The Crosshaven Sailing Boot is our flagship sailing product,’ says Walsh. ‘It has been and continues to be extremely popular with a wide range of sailors who know precisely what they want and what it delivers. And while this is a fantastic situation to be in, the development of the Crosshaven Boot has also helped us significantly in the design and development of other specialist outdoor clothing.’ Read on.