here come the rooster

Big Pimpin’

After 10 years of supporting the sailing scene in the US, Rooster is set to take another huge flight by launching a brand new website where you can shop for all your favorite Rooster products.

Founded by Steve Cockerill in November 1999, emerging from salty seas and shoreside conversation across the world; combining his passion for developing water sports kit that performs with his enthusiasm for sharing the knowledge amassed from two Olympic Campaigns. Our very origin is innovation and challenging the systems, not just a brand; but practices delivered from determined effort, thorough research, and passion for the outdoors.

Check their new site out here.

Title inspiration thanks to Alice In Chains.