Maybe it’s because I’ve been watching Pistol, the series about the Sex Pistols, or maybe it’s because I’m not a pome and couldn’t care less about the Queen’s Platinum Jubilee or anything at all having to do with the antiquated and irrelevant “Royal Family”, or maybe it’s because in 23 years of publishing SA, Henri – Lloyd never spent a penny with us in advertising.
Or maybe it’s the combination of all three.
But boasting about the heritage of the Queen’s Platinum Jubilee as it relates to your products seems incredibly out of touch, targets a tiny fraction of an already tiny market, and not that it’s a bad thing, but is just oh so British.
Besides, any time I think of British sailing, I think of Ineos, and that isn’t good. Check it out for yourself- ed.