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viva la france

Bruno Bich, the son of Baron Bic, passed away on May 30, 2021. It is an opportunity to recall what the Bic family has done for sailing in France.

For many, Bic is, above all, a brand of pens. For others, a brand of lighter. The older ones also know a brand of perfumes. The enthusiasts hear France when the name of Bic is pronounced. Read on.