The Ocean Cleanup, the Dutch non-profit developing advanced technologies to rid the world’s oceans of plastic, announced its collaboration with musicians and philanthropists Coldplay. The band will directly support the non-profit’s mission by sponsoring an Interceptor™, The Ocean Cleanup’s solution to extract plastic from rivers before entering the ocean. This collaboration helps to take another significant step in tackling the world’s 1000 most polluting rivers
“I’ve long admired the work of Coldplay. They are doing great things to promote a better environment, and they are world-renowned for these efforts (as well as their music), and the reach of their voice is immense. So, when we began exploring how to work together, the potential of the partnership was exciting. Now that we have found the right collaboration path and can share it with our supporters, I’m looking forward to what we can achieve,” Boyan Slat, Founder and CEO of The Ocean Cleanup. Read on.