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money go ’round

Alongside the names of Spark, SkyCity, McDonald’s, Toyota and Emirates, keen-eyed America’s Cup fans might see a less familiar name on display.

In the latest round of sailing, the brand livery of China Sports Industry Group has been introduced as a key sponsor, appearing on the sail of the Team New Zealand boat.

The brand, largely unknown in New Zealand, was a latecomer to the sponsorship party, only being announced an official partner on January 15 this year.

China Sports Industry Group is a Chinese-owned firm established in 1998, as a joint initiative between the All China Sports Foundation, the Chinese Lottery Centre and China’s National Sports General Administration Fund Centre. Read on, thanks to the nzherald.com.

Title inspiration  thanks to the The Style Council.