How many minutes of sailing have you seen covered on your TV in the past few Olympics? We, the sailing public, would of course like to see more. In an effort to make it more exciting we changed to faster, more exciting boats and even foiling but there has been little change in the amount of mainstream coverage sailing has received anywhere in the world. Why is this important?
Especially as we’d like to see our sport grow and greater mainstream media coverage is one way to help that.
The new Mixed Offshore Doubles Olympic Event tentatively scheduled for Paris 2024 (Marseilles) certainly has the potential to shake things up in this area and bring sailing to the mainstream public in a more humanised and accessible way – being on tap to view online 24/7 throughout a single ‘medal race’. Like the Olympic downhill… but with more than that 100 or so seconds in which to enjoy it. Read on.
