be up front

Big Pimpin'

It’s good to welcome Upffront.com as a new contributor on the site. Particularly poignant after the news, last week, of the unfortunate demise of APS, it is good to see a company focused solely on performance sailing hardware and rigging systems. They don’t do clothing, they don’t do boat polish, or toilets – they just do sailing systems.

With a reputation for good quality technical information, Upffront.com is working with all the main manufacturers plus a lot of niche suppliers, investing time on their product data. They are unifying the technical info across manufacturers to enable customers to search for products, based on their technical needs, and get a selection of product options.

They have a cool product comparison tool and it is very interesting when you start putting competing products side-by-side and looking at their technical differences. It is often clear to see the design choices and emphasis that manufacturers have made in their product ranges. We’ll be featuring some of these comparisons in the coming months.

For all you sailboat owners out there, it is well worth joining the upffront.com Foredeck Club. It is free to join with lots of perks: discounts on all your sailing hardware and rigging, access to exclusive offers and promotions, free shipping (terms apply) and your own personal account manager tasked with helping you make the correct sailing system choices. Sign-up NOW!