A fluff piece on the SailGp series was published at nzherald.co.nz. It contains the usual butt kissing of Russell Coutts, and heavy praise for their series. Nothing new there.
But there were some numbers thrown around by Coutts that we would say are suspect. Maybe we’re wrong.
“The format resonated well, with a TV audience of 256 million viewers and around 133,000 spectators viewing the racing live across all venues. Globally, 1.8 billion people connected with the competition, either by tuning in to the broadcast, watching live at the venue or connecting with it online. The events generated US$115 million (NZ$170 million) economic impact across the five host cities.”
