‘Think global, act local’ is the simple philosophy that underpins many effective campaigns. And it’s at the heart of one of 11th Hour Racing’s recent initiatives, which funds collaborative projects between its own high-profile ambassadors – top-level marine industry professionals who care deeply about ocean health – and grassroots marine conservation groups.
Last year, 11th Hour Racing’s ambassadors were all tasked with finding a grassroots organisation that deserved a $10,000 grant and working with them on a worthwhile project. ‘They encouraged us – in a good way – to go out and find new grantees to work with,’ says Tom Burnham, pro sailor and coach. ‘We weren’t allowed to just go back to the same old well.’ Read on.