Big Pimpin'

To improve behavior it is first essential to put in place a reliable means with which to monitor progress

Wouldn’t it be great, when we buy things like sails, blocks, ropes, wet weather gear, antifoul paint – or even a whole new boat – to be able to make informed ethical choices and support brands that respect the environment and human health? We can already do that when buying cars, appliances, coffee and many other products, so why not marine kit and boats?

There will soon be an efficient way for marine designers and manufacturers who care about the environment – and many of them do – to improve the sustainability and overall environmental impact of their products and services, and to show their customers what they’ve achieved. It’s called MarineShift360.

Read on.