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timing is everything

There have clearly been conflicting opinions on our forums as to whether SailGP is a good thing or a bad thing, whether it will fly like the catamarans used in the event or sink like a dead duck.

Well a company that clearly knows a bit about marketing and markets has thrown their name behind the event.

SailGP were able to announce earlier today in Sydney that no less a time piece than ROLEX have entered not an agreement as Presenting Partner and Official Timepiece of the SailGP Series.

Arnaud Boetsch, Rolex Communications & Image Director stated “SailGP marks and evolution in yachting and enables ROLEX to further strengthen its 60 year relationship with the sport……We are delighted to be associated with an event that demands precision, excellence and performance from sailors and their boats.

Historically Rolex have made very few poor calls, if any, on who, or what, to associate their iconic brand with. If the event lives up to its promise, and for the good of sailing we hope it does, then this will be another exciting sports partnership for what is perhaps the world’s best known timepiece brand.