After being placed into administration on the 8th of June the brand name and certain assets of the former UK based company Henri Lloyd have been acquired by Swedish investors, the Aligro Group. The business will be led by a management team with experience of both branding and sales of top quality products in the yachting segment.
“We will invest heavily in marine clothes and our aim is to be the largest supplier on the market. That includes all markets”, said Magnus Liljeblad at Aligro Group when speaking to IBI earlier today.
“It’s a little bit too early to tell about our great vision for Henri Lloyd. We want to make a total turn around with the brand, which is globally well-known and respected but has not been as effective as it should have been in recent years. We will put major resources into product development and a relaunch, but there will be no news on this commitment until next year.” Read on, thanks to IBI.