Oyster’s shock bankruptcy adds to the woes of much of the UK’s yacht building industry, but all is not necessarily lost in the internet economy. Witness Discovery Yachts Group, which just closed out their first round of funding after raising an incredible 1.94 million British pounds – almost three times what they sought – on the internet. Founded to capitalize on the brand loyalty and reputation of Southerly and Discovery yachts, the marque also owns Bluewater Yachts and now Brittania. While most of these brands won’t be too familiar to our US readers, they’ve got enough of a following to have already built an order book to over GPB 11 million…
Maybe another round of crowdfunding and they’ll be the new owners of Oyster. Discuss.
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