80 million dollars is the publicly disclosed amount of PRADA’s 4-year sponsorship of Luna Rossa Challenge, at least according to the public filings required by the Hong Kong Stock Exchange.
It’s a bit frightening that this pile of cash isn’t nearly enough to win the next Cup, but it’s a hell of a head start for what most assume to be the biggest threat to New Zealand’s dreams of a decade of cup supremacy. Note that this sum does NOT include Prada’s sponsorship of the America’s Cup or the Prada Challenger Series…so well over $100M all-in from the luxury design house…
Great find by obsessed AC SA’er ‘stingray’, who we think bought Prada stock just to get the digital filings before anyone else.
Download the full ‘Continuing Connected Transaction’ filing here.
