working clean

working cleanBen Ainslie’s 2017 America’s Cup team are paying much more than lip service in their wide-ranging environmental partnership with 11th Hour Racing
It all started with the ocean, the playing field that inspires every sailor’s dreams, and the vision that sport is a powerful force for positive change. Then a top-notch 2017 America’s Cup team and an organisation devoted to advancing practices that protect and restore the health of the oceans came together – and a partnership was born.
Newport RI-based 11th Hour Racing is the exclusive sustainability partner of the Land Rover BAR America’s Cup challenge, working with Ben Ainslie’s team to meet the ambitious standards they set together at the onset of the co-operation.
As Jeremy Pochman, president of 11th Hour Racing, highlights, ‘We challenge and change practices in technology, procurement, energy production and use, efficiency, economy, community and legacy. We collaborate closely with Land Rover BAR to implement solutions to overcome or mitigate environmental issues, and promote a lasting legacy — and we believe this is happily also fundamental to creating the strongest team possible.
The team’s sustainability strategy is based on three specified targets, driving innovation, promoting smarter futures and generally inspiring excellence, the elements blending together to ensure a lasting legacy both in the UK, where Land Rover BAR are creating an inspirational centre of marine technology, as well as in Bermuda, the team’s temporary home for the 35th America’s Cup. In the UK the team are engaging with their local community through a rich portfolio of activities – from installing solar panels at a local school, to running a sustainability challenge for students at Portsmouth University, through the work of the team’s official charity, the 1851 Trust, to creating the Tech Deck education centre at the team base.
Read on.