Thanks to our sport’s inhospitable environment, high performance sailors were some of the earliest adopters of GoPro cameras. The little clear box is ubiquitous on everything from optimists to round-the-world trimarans, and apparently that’s the problem; everyone who wants a GoPro already has one.
After astronomic growth for its first few years, company sales dropped by 31% in 2015 and the stock is down almost 90% from its 2014 high. Recent moves indicate GoPro thinks it grew its product line too quickly.
We think corporate arrogance and an unwillingness to move on from its familiar square form factor might be a better explanation for GoPro’s woes, and if the new Karma drone fails to shock the world, the ‘little camera company’ is fully screwed.
Learn what GoPro’s new strategy is to get its head out of its ass here.
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