PHONE IT IN (definition from Urban Dictionary) –
1) Perform an act in a perfunctory, uncommitted fashion, as if it didn’t matter.
2) to put in a half-assed effort at something, but complete it. Often pertaining to work which is complete and pretending to have worked a long time on, when in fact little to no effort was put into it.
3) Derived from deciding to not physically attend a meeting in, but rather to be present by phone only.
4) The level of effort put forth by dispirited and deflated marketing, media, sponsorship staff, and executives at America’s Cup Event Authority.
Example 1: “Unless Luna Rossa is back in the Cup and Dean Barker is still driving the All Blacks, the Oman ACWS marketing department is really phoning it in.”
Example 2: “You’d think “America’s Cup” in a headline on Americascup.com could be spelled right. Even their spellchecker is phoning it in.”
Example 3: “Dr. Harvey proves with his stammeringly bad level of preparation and knowledge that you can be right there, on stage, in front of the camera, and still phone it in!”
More chatter about ACWS Oman here.
