It is fascinatingly ironic that just a week after giving the boot to the guy hired to repair a horribly dysfunctional ISAF, the sport’s governing body announced with great fanfare their name change from ISAF to “World Sailing”. ISAF follows in the undistinguished footsteps of major companies forced to flee the putrid smell of their former names, though sailing’s sketchy ruler isn’t an innocent victim brand like “AYDS Diet Candy” or “Isis Chocolates”. We’d put ISAF’s motivation closer to lung cancer friendly Philip Morris’ transformation to “Altria”, world financial crisis enabler AIG’s to Chartis, or cable television horror show Comcast to Xfinity.
Former medal-winning sailor and now ISAF head propagandist Mal Page makes a valiant attempt to justify the move, but he never had a chance; you can sprinkle all the roses you want on a pile of bullshit, but there’s no getting rid of the smell – especially when it still smells like Brazilian feces.
In the meantime, a well-proven businessman who’s pouring his own money into the sport in an attempt to revolutionize sailing for both youth sailors and the cream of the crop announced his own adoption of the word “World” with the new M32 World website and social channel and the 2016 World Match Racing Tour schedule.
With our belief that the past predicts the future, we have as little faith in Mal Page’s World succeeding as we do confidence that Hakan Svensson’s World has a real chance of opening new eyes on high-performance racing.