“A dame that knows the ropes isn’t likely to get tied up” -Mae West
It’s been a couple of years since I joined the sailing industry’s annual pilgrimage at the METS show in Amsterdam, and I have sorely missed it – and I’m not (only) talking about the ‘coffee’ shops. Despite my general loathing for most boat shows, this one is as different as they come, thanks to a combo of its awesome location (who doesn’t love Amsterdam?) and its reputation as the annual font of innovation in everything sailing. It also ignores the general population, catering entirely to well over a thousand exhibitors and the buyers scouring the RAI for the next big thing. If you want to see anyone in the sport, you go to the METS.
For this year, the innovation has stepped up, mostly because its the 25th anniversary of the DAME award, a fully legit (if still subject to intense lobbying) set of awards for the best new products in the game. And even outside the DAME, there are plenty of sweet and slick toys to play with, so we couldn’t miss it. Starting on the 17th, we’ll be doing video breakdowns from inside the show on the SA Facebook Page – we’ll grab all the good stuff we see (and no, you don’t need to be a FB member to see them – and some products that just make us laugh. And of course, there will be plenty of coffee shop time…
Title shout to anyone who doesn’t hate the idea of Jessica Alba stripping as a cowgirl.