the biz

there’s no such thing as bad press

Screen Shot 2015-02-12 at 12.48.58 PMWe dug this post on the Hinckley Yachts Facebook Page; now that’s how to make lemonade out of lemons, and we hope you forward that one to your PR team’s Crisis Management Specialist.

We’re not sure just yet how Hinckley plans to snark their way through the loss of their brand new T34, which burned to the waterline and sank while at the dock after a day of sea trials in Maine on Monday.  We do have an idea though; get a nice shot of that burning boat on Instragram with the hashtag #HinckleysAreSoooHawt.

More chat about this one inside.