Alex Thomson and the Hugo Boss team have proven masters at the art of the publicity stunt. With the widespread success of his various suit-adorned keel walking stunts, you’d think the rest of the yachting media would’ve long ago caught to this extremely effective PR tool. But the severe lack of creativity in those circles means no one else has, and that leaves us waiting every year to see how the Boss boys will outdo themselves. That brings us to this coming week, when we’ll see the full video of Alex Thomson doing something none of you has ever seen; a deck-to-masthead run and exit aboard the Farr-designed Hugo Boss that AT brought to an unlikely and hard-fought podium finish in the last Vendee Globe. Keep your eyes right here for the movie shot in Cadiz, Spain and first reported by Voile. Mark Lloyd photo.
Title from a TV show that you might’ve never seen, but you should have. Here’s a hint.