the fix is in
ACEA Chairman Richard Worth is out. Moved elsewhere in the AC structure, this is seen as perhaps a first step to address a myriad of problems facing the AC.
The chairman of America’s Cup marketing arm is switching roles to become its head of world series development, allowing him to focus efforts exclusively on finding new America’s Cup World Series venues and generating increased broadcast revenues from the burgeoning growth of America’s Cup competitive sailing.
The America’s Cup Event Authority announced today that Richard Worth will become the head of America’s Cup World Series Development and spearhead what is becoming one of the most important efforts to grow the sport of sailing and the America’s Cup, bringing the race to new and old fans alike through television and the internet.
“I am excited about the opportunity to focus my efforts and help America’s Cup sailing to reach new audiences and advertisers,” Worth said. “The 34th America’s Cup and the Louis Vuitton Cup are established sporting properties but occur only every three or four years. Our challenge is to develop the World Series into a fantastic asset and this is the key to future growth of the sport internationally.”
In the interim, the CEO’s role will be filled by Stephen Barclay, a Board Member of the America’s Cup Event Authority.
