I shot this video in Australia last December as part of groundbreaking rip current study by Ad Reniers, Jamie MacMahan, and Rob Brander. The goal of this video is to transmit a simple message from their research, if you get stuck in a rip current, the best thing for you to do is not to try and swim out of it. This is counter to the longstanding and well known advice of beach goers to "swim parallel" to shore.
The problem with this advice is that rip currents usually create circulation patterns, so in many circumstance swimming parallel to shore will mean swimming directly against the current. Having gotten "stuck" in these things myself and felt the panic creep up on me, I 100% realize that staying calm is the number one priority for staying safe. After reading a story from 2010 in NSW Austalia about a husband who drown with his wife while trying to save her from a rip….all while his 3 children watched from the beach, I realized people NEED to know about this stuff. Spread the word and be safe!