Lia Ditton unbottles the truth.
The message behind the ‘Plastiki’ Expedition was about our use of plastic and it’s environmental impact. If you happened to have visited the ‘Plastiki’ website, you might have had a window pop-up, asking you to take the ‘Plastiki’ pledge not to use plastic bottles, plastic bags and/or styrene foam.
While you may recall that the ‘Plastiki’ craft was symbolically lined on the outside with plastic bottles and that for a period, it grabbed the attention of the media worldwide, the expedition might have made a bigger impact if it had joined forces with a company such as ‘Envere’ to offer a sustainable alternative to buying bottled water.
The owner of the company ‘Envere’ is an S’Anarchist passionate about our ocean environment and specifically plastics. ‘Envere’ make the Vapur™ ‘Anti-bottle,’ which is flexible, may be rolled, folded or flattened and is dishwasher friendly. http://www.envere.com/vbuy.html
- Most water bottles are made from polyethylene terephthalate (PET), which is a polymer derived from oil. So, it takes 17 million barrels of oil each year to make water bottles for the U.S. market – enough oil to fuel 1.3 million cars for a year. (Source: the Pacific Institute – and SNV Plastics)
- 37,800 18-wheelers deliver bottled water around the US every week. (Source: Fast Company Article 7/07 (pg. 1)
- Manufacturing and filling the plastic water bottles, on average wastes 30-40% of the water involved in the process. This is partly because the bottle-making machines are cooled by water. (Source: Pacific Institute)
- Only 23% of water bottles are recycled – 38 billion are land filled each year. (Source: Earth 911)
- The U.S is the largest consumer market for bottled water in the world. In 2008, bottled water sales in the U.S. topped 8.6 billion gallons. Between 1990 and 1997, US sales of bottled water shot from $115 million to $4 billion. (Source: U.S. EPA)
- Bottled water sales account for 28.9% of the U.S. liquid refreshment market. 50 billion bottles of water are consumed annually in the U.S. and around 200 billion bottles globally.
- In 2005, the bottled water industry spent $158 million on advertising in the U.S alone. In 2006, Pepsi spent $20 million on one advertising campaign for Aquafina. In 2011, the bottled water industry is forecast to have a volume of 174,286.6 million litres and a value of $86.4 billion. (Source: Research Wikis)