With thanks to Flying Wasp for the story…
Audi is going well beyond slapping a logo on an athlete with a documentary set to air on Jan. 30th. It builds up to the 2010 Olympics by following members of the USST on their World Cup events. Great for Audi because it’s entertaining branded content and great for skiing because it will drive additional interest leading to the games. Note that we featured "Truth in 24" mentioned below on the front page earlier this year as probably the best auto racing movie ever made and the slickest sponsor-produced video in history, and you can download it for free here.
From the article:
"Truth in Motion" follows a similar tactic that Audi employed earlier this year — via another "Truth In …" documentary that aired on ESPN. "Truth in 24" captured the famed "24 Hours of Le Mans" car race in France, where Audis have a dominant presence. Marketing head Keogh green lit the film after attending the dynamic competition.
Audi has other sports sponsorships, including a major one with competitive sailing.
Would Keogh launch a "Truth In Knots: Figuring Out The High Seas" documentary? Or another "Truth In …" gambit related to the company’s golf or soccer connections?
What do you think would make for a compelling sailing-based story that Audi should document? Post your answers here, and we’ll send them on to our friends at Audi at the end of the month.