media matters
in-House
We haven’t even had the time to get our first “Media Matters” winner’s free ad up on the front page yet, and already we’re receiving submissions for the next prize. The best nominee so far is the International 470 Class, who recently went live with a new microsite solely for videos about the 470. It looks good, it does the job, and it’s a good example of using what you have to build enthusiasm for your class, event, club, or whatever. Of course it doesn’t hurt that the 470 likely has more hot chicks in it than any other class…
The site has its own Flash viewer but is built on YouTube, meaning editors, bloggers, and random Facebookers can embed the videos wherever they want with just a click. Sounds good to us!
