big pimpin’


Longtime SA and OTW Anarchy supporter Point Loma Outfitting does a great job keeping their customers up-to-date on the latest deals and offers from the San Diego based sailing apparel shop.  Owner Tom Carruthers has embraced Twitter, Facebook, blogging, and of course, Sailing Anarchy rather than traditional print marketing – and it is working for him.

Tom has just launched a new toy for his customers to play with.  Called “Point Loma Points”, it is a reward system for online customers.

“While we love giving great one-on-one service to customers that want that personal touch, we realize that most people want their ordering quick and easy, and we’ve created a website and ordering process that does exactly that,” Tom said.   “The PL Points program rewards our great customers for sticking with Point Loma Outfitting when they order their high quality sailing gear.”

Customers earn one Point Loma Point for each dollar spent at www.pointlomaoutfitting.com, and points are available immediately to use toward the next purchase.  There are no membership fees, questionnaires, expiration dates, or restrictions on using Point Loma Points, and customers with existing Point Loma Outfitting online accounts will receive bonus Points if they haven’t already.  “Every item available at Point Loma Outfitting is eligible to earn Point Loma Points,” said Carruthers.  “And you can use Points toward the purchase of anything we sell; from the heaviest-duty offshore SLAM parka to the lightest Patagonia underlayer, and everything in between.”

“We’re not looking for marketing data from those who create accounts – just basic contact details,” said Carruthers. “Even so, those customers that prefer to check out without registering an account or earning Points will always be able to do so.”