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Didn’t Get the Memo…

media

Didn’t Get the Memo…

Odd to read that the Bonnier Corp acquired Boating magazine from Hachette Filipacchi Media US. They gave the usual PR prater about how great Boating mag is, but the reality is that print media is in huge trouble, and we can’t quite imagine a magazine like Boating having what it takes to makes it while so many are failing or failed. That Source Interlink Media, publisher of Boating’s two biggest rivals, Sail and Power & Motor Yacht magazines recently filed for Chapter 11 bankruptcy protection only gives further reason to be suspect of the soundness of the Boating deal.