Hard Sell

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Hard Sell

The VOR ‘fleet’ will be heading to the states, and at least according to this article from Boston.com, it looks like a tough sell.

Developer Joseph Fallon is single-handedly keeping the Volvo Ocean race afloat, sources say.The fleet, which sails into Boston Harbor for three weeks later this month in its only North American stopover, has had a tough time luring sponsors.“There’s no question that Joe is having trouble raising money,” said Julie Burns, the city’s director of arts, tourism and special events.

Fallon, the guy at the helm of the 21-acre Fan Pier site and local fund-raiser for the race, has quietly told colleagues that finding financial partners amid the recession has proved daunting. As a result, the only major corporate sponsors include MassMutual, Turner Construction and Boston Properties. Read on.