The Biz


Coincidently we were talking about sponsorship dollars in this sport yesterday and ran a story about how even the NBA is desperate for $$ (National Booze Association) and then we received this press release. Looks like at least a few people are making things happen…

Melges Performance Sailboats and Melges Europe are proud to announce that Audi has officially been named international title sponsor for the Melges 20. "From the very start, our goal for the Audi Melges 20 was to deliver a boat that was simplistic and sophisticated. With this sponsorship, it has taken another major step toward that goal, ultimately securing its place in sailing history," said Harry Melges, CEO of Melges Performance Sailboats. "For Audi Melges 20 owners, this level of support could not come at a more opportune time."

"This new agreement for exclusive worldwide titling came about through the express desire and initiative of Audi Italy," said Riccardo Simoneschi, chairman of B-Plan, one of Europe’s top sports marketing agencies. "For many years, Audi has hosted the top names in international sailing. It is this level of commitment that has made Audi a visionary in the sport of sailing. They wanted to be associated with the latest and most anticipated one design boat by Melges, a name that needs no introduction."