The Biz, Give it Away


it Away

From Soundings
Trade Only
: This year, WEST
is giving something back to the environment with every purchase
of 105 Epoxy Resin in size "B," the most popular WEST product.
The can is sporting a colorful hang tag, notifying consumers the company
is donating 2 percent of the proceeds from sales to Alliance for the Great
Lakes, a non-profit organization.

WEST SYSTEM manufacturer, Gougeon Brothers, supports the Alliance’s
mission to conserve and restore the world’s largest freshwater resource
through policy, education and local efforts. The Alliance is one of
the oldest citizens groups dedicated to protecting the Great Lakes.
Formed in 1970 as the Lake Michigan Federation, the group broadened
its scope and changed its name in 2005 to cover all five Great Lakes.