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X Rated

The
Spice Race team, organizers of the new ocean race, which starts on the
15 November and runs from Cowes, IOW to Grenada, WI, don’t see
pix of boats and flyers extolling the event as the way to promote a
yacht race.

They reckon the way to go is with a bit of glamour, so – as part of
the Skandia Cowes Week fun – the team had Playboy model, Sophie Reade,
arrive in the "Spice Machine". That’s an Audi R8, with
4321 – which just happens to be the number of miles from the Solent
to Grenada – emblazoned down the side. We’ve gotta hope that more
organizers take this approach to promotion. More about the event here and more pix here.