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Anarchist In Mind

Anarchist In Mind


Occasional poster and avid lurker Tom Ehman is the brains behind BMW-Oracle’s communications strategy, which has been laudably open throughout the legal mess that the AC has become. While we weren’t big BMWO fans the last time around, Tom earned a lot of respect with the excellent BMW Oracle Blog, and the way he introduced an entirely new level of public openness and communication to the event.

This week we learned that BMW is bringing both of their X-40s to the iShares Cup during Cowes Week in August – and it’s not for the strippers. This is by far the biggest iShares event of the year, and offers the best sponsor exposure there is, all against the backdrop of the biggest circus in sailboat racing. Spithill/Kostecki and Coutts/Cammas will square off against each other as well as Rob Greenhalgh on Team Origin, the cream of this ultra-quick crop. According to iShares, Bertarelli and Alinghi will be there as well – did someone say “showdown?”