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The Biz

The
Biz

Gotta Be The Shoes…Maybe
Not

Puma
has obviously made a pretty substantial effort to get into the sailing
game via their clothing line and their VOR sponsorship, yet it isn’t paying
off, at least not yet:

Puma’s
worldwide branded sales, which include consolidated and license sales,
rose currency neutral 0.5% for the first quarter. In reporting terms,
branded sales reached € 741.2 million ($1.11 bn) versus € 762.1
million ($998.7 mm). Footwear sales were down by 4.6% to € 404.1
million ($605.2 mm). In the U.S. market, sales were down 14.2% to $
134.1 million ($145.8 mm), affected by the continued moderate environment
in the mall-based business. Orders for U.S. end-of-quarter declined 20.8%…