Posts Tagged ‘team alvimedica’
The rapidly changing face of sponsorship in a post-GFC world requires new thinking and new alliances, but it also is brings new problems to the table.
Example 1: All Americans are stoked to see the All-American Offshore Team boys running the show for the first Volvo Ocean Race challenge with a Turkish sail number. Turkish sponsor Alvimedica is a young, cutting-edge medical tech company from Istanbul, and the entry hopes to build and grow interest for offshore racing in the near East nation. But what happens to that effort if both Youtube and Facebook can’t even be accessed from Turkey, as an Associated Press story today reported might be coming soon? Check out what the Turkish Prime Minister said on censoring the internet here.
Example 2: The whole world has eyes on the Black Sea as Russia continues what seems like an empire-building exercise in Crimea. With sanctions on Russian individuals already imposed by the US and EU, suddenly those Greenpeace protests of the Gazprom-sponsored Esimit Europa Maxi seem almost quaint. Why’s that? Because the massive Russian-owned energy utility is already sponsoring an Extreme 40 team, and solid inside rumors have them looking at entering the next America’s Cup with a big Gazprom logo on the wing. ABC Madrid reporter Pedro Sardina says that Gazprom will be on the world stage even before that (though we haven’t been able to confirm); Sardina writes that ETNZ boss Grant Dalton has already signed a deal with Gazprom for sponsorship of the ETNZ/Pedro Campos round-the-world bid.
What happens when a Russian owned and/or sponsored team comes to a Europe that may be boycotting Russia? And what happens to events like the Extreme Sailing Series’ Russian stage?
- Tags: America's Cup, extreme sailing series, russia, St. Petersburg, team alvimedica, Ukraine, volvo ocean race
March 7th, 2014 by admin
Thanks in part to your good questions, Charlie Enright and Mark Towill came clean to Mr. Clean over the weekend about whether their currently 100% American team will carry a US flag, what commitment these ‘under 30s’ have to the rest of their generation, how they secured sponsorship, whether they have their team picked yet, and how they intend to manage what will inevitably be an intense few months as they ramp up to a November race that is fast approaching. There’s plenty more too in this half-hour conversation, and our apologies for the shitty resolution; apparently they have not yet picked up a mobile internet sponsor and we’re all slave to hotel bitrates…listen or download the audio-only feed here if you can’t stand blurry vids.
Thanks again to Charlie and Mark for the rapid response; we’re stoked to see how this one goes. Watch through to the end to find out where to send your CV if you want a shot.
February 4th, 2014 by admin