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Posts Tagged ‘stunt’

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We’d prefer not to support Oracle Team USA until they either drop the USA or add some American sailors, but we can’t pass up this very well-done clip of sexy A-list superstar skier Lindsay Vonn and her day of sailing an AC45 in Bermuda.  Brilliant work from the always brilliant Sam Greenfield (working for the big O).

September 3rd, 2016 by admin

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The haters will whinge at yet another Alex Thomson/Hugo Boss Sailing stunt while the marketing wonks will nod in admiration at the latest in the now trilogy of Thomson’s ‘walks’, but when we first heard AT had another stunt in the chamber after the Keelwalk and Mastwalk, we winced a little in fear.  I mean, would anyone really be surprised if Alex put on a vintage leather biker jacket and jumped an actual shark?

So with full expectation of a shark jumping moment, we sat back with quickened pulse and watched an earlier version of the video above.  And motherf^&ker – they did it again!

They’re calling it the Skywalk, and whether or not you think it somehow sullies the honor of your ‘sport’, you have to admit – it’s a seriously badass bit of stuntery and they make it look damned good.  There’s a reason these pieces work so well; they are slick, ballsy, and push the envelope a little further each time, in a sport that seems made for extreme stunts – what other athletes carry around a hundred foot carbon fiber stunt pole? Alex’s enthusiasm doing his own stunts shines through and a small fortune spent on production make the new Skywalk pop and crackle; if only Hugo Boss’s coming Vendee Globe qualification run and transatlantic race are as successful…

Pics and more behind the scenes tomfoolery at Merc.

 

March 14th, 2016 by admin

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Try as they might, French marketeers just don’t have a handle on the art of the publicity stunt.  Brian Hancock mentioned it the other day, and now the video is in of Julbo eyewear and Franck Cammas becoming the first humans to foil around the Horn. While they accomplished their goal, is it wrong for us to be completely underwhelmed?  ‘Cause we are.

We also wonder what it says about the Flying Phantom that Cammas chose to go with the Nacra 20 FCS instead of the boat he helped to develop.  Was the FP not up to the task for the first stunt we’ve ever seen from the Man in Green?

Hey – at least they added their names to the record books – and got a nice big spread in GQ-France.  Clicky above for the video.

 

November 23rd, 2015 by admin

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