Posts Tagged ‘hugo boss’
Alex Thomson and the Hugo Boss team have proven masters at the art of the publicity stunt. With the widespread success of his various suit-adorned keel walking stunts, you’d think the rest of the yachting media would’ve long ago caught to this extremely effective PR tool. But the severe lack of creativity in those circles means no one else has, and that leaves us waiting every year to see how the Boss boys will outdo themselves. That brings us to this coming week, when we’ll see the full video of Alex Thomson doing something none of you has ever seen; a deck-to-masthead run and exit aboard the Farr-designed Hugo Boss that AT brought to an unlikely and hard-fought podium finish in the last Vendee Globe. Keep your eyes right here for the movie shot in Cadiz, Spain and first reported by Voile. Mark Lloyd photo.
Title from a TV show that you might’ve never seen, but you should have. Here’s a hint.
March 2nd, 2014 by admin
We’re pretty jaded when it comes to mainstream coverage of the sport we love, but allow us to revel a bit in the glory that is HBO Sports. Because the undisputed heavyweight of original cable programming has seemingly seen the light, producing a meaty segment on Alex Thomson’s Hugo Boss and the Vendee Globe for their Real Sports with Bryant Gumbel show that airs tonight at 10 PM nationwide.
It ain’t no ‘found footage’ either – HBO sent over a full production team to get down and dirty with what solo ocean racing is all about. Click on the thumbnail to the left to watch a two-minute teaser, and make sure you set your DVR to record what we all hope is an eye-opening report for the millions who watch HBO. When it makes it online, we’ll let you know.
September 17th, 2013 by admin
Well, he finally shut the naysayers up! And we couldn’t be more excited to see Alex Thomson finish on the podium in Les Sables D’Olonne where he completed the race in 80 days 19 hours 23 minutes 43 seconds. Here’s the full press conference following Thomson’s Arrival; check it out to show your support for a guy that has earned every inch of his exceptional Vendee Globe podium finish with a last-generation boat and 2 months of neverending repairs. And for one hell of a finale, he made it through 35 knots and huge Biscay seas right to the finish. Meanwhile, JP Dick has to decide whether to weather a Biscay gale without a keel…more drama ahead!
January 29th, 2013 by admin