farr 280 banner 9 4

west marine 160 x 250 ad 6 10

BBY_SA

torqeedo small ad

gmt banner ad

yellow banner

seascape banner

weta banner 2 9

schwab tall banner ad

c c 8 7 ad

sound ad 4 23

karver ad 1 14

http://www.shaw650.com/

ner 2

http://www.lymanmorse.com

http://www.crowleys.com/

http://www.dryuv.com

c tech 9 3

pyi banner ad

kaise banner ad

landfall fall

http://www.quantumsails.com/

http://www.mauriprosailing.com/

mcconaghy banner 8 11

boyd banner ad

torqeedo top banner

VX-One-550x150-Bnr_V3

mauri 3 1 SA-Top-Rotate

Gunboat 60 sailing in Annapolis, MD.

b g banner ad

southern banner ad

tan 55 banner ad 1 21

Posts Tagged ‘gopro’

Article Separator

GoAmateurGoPro has never been about technology, and in fact the now-ubiquitous (and longtime SA advertising) San Francisco-based product line never had the smallest, the lightest, the cheapest, the most convenient, or the best-looking camera on the market.  That’s what makes their marketing accomplishments more impressive, and make no mistake: GoPro is a marketing and branding company first, and a product second.  They market their asses off, and sell enough accessories that anyone in the world can use their cameras to record their passion.  We’ve enjoyed our relationship with the company, and we’re stoked to see that they filed their S-1 Statement on Monday in preparation for an Initial Public Offering some time in September or sooner, though this IPO has been rumored since at least 2012.

After working with with the company for years, would we buy any stock?  It’s a tough call in a business with tiny margins and almost guaranteed obsolescence; that being said, GoPro has solid numbers, an actual, physical product and distribution network, and has done a phenomenal job of diversifying its brand (becoming a content provider, streaming system, and social media juggernaut). The company has also spread its product amongst the most important people in extreme sports, and niche athletes are pretty reliable when it comes to brand loyalty.  In other words, even if a perfect GoPro killer emerged tomorrow, it would take gross incompetence and many moons to knock the industry leader off its pedestal.  Let’s say we’re ‘cautiously optimistic’.

Talk IPO and tech stocks in the thread here.

 

May 22nd, 2014 by admin

FSS_SA

Attachment-1

toro 34 banner ad

uk ad 4 3

fisheries watch ad 9 18

ewol banner ad

swing keel ad.jpg_sml

http://www.camet.com/

rbs banner ad

ropeye banner 3 25

anchor new ad

ullman banner 7 24

Gunboat 60 sailing in Annapolis, MD.

http://www.motivetrimarans.com/

predict wind banner ad

fisheries banner 9 4

race q banner ad