Posts Tagged ‘alex thomson’
Alex Thomson and the Hugo Boss team have proven masters at the art of the publicity stunt. With the widespread success of his various suit-adorned keel walking stunts, you’d think the rest of the yachting media would’ve long ago caught to this extremely effective PR tool. But the severe lack of creativity in those circles means no one else has, and that leaves us waiting every year to see how the Boss boys will outdo themselves. That brings us to this coming week, when we’ll see the full video of Alex Thomson doing something none of you has ever seen; a deck-to-masthead run and exit aboard the Farr-designed Hugo Boss that AT brought to an unlikely and hard-fought podium finish in the last Vendee Globe. Keep your eyes right here for the movie shot in Cadiz, Spain and first reported by Voile. Mark Lloyd photo.
Title from a TV show that you might’ve never seen, but you should have. Here’s a hint.
March 2nd, 2014 by admin
For a decade, Alex Thomson has distinguished himself as the one non-French solo racer who can truly battle with the big boys both on the course and in the boardroom. Second in the inaugural Barcelona World Race and then an incredible third place in the last Vendee against far quicker designs, Hugo Boss has become synonymous with Alex and his Open 60, and they are clearly happy about it. That’s why the fashion house pulled the trigger last week on yet another 4-year deal with Thomson and management company 5West; they used the occasion to announce Thomson’s participation in the next Barcelona World Race with long time SA favorite Pepe Ribes, and the team also committed to next summer’s Ocean Masters NY-BCN race; a bit of a stunt to try to get US interest up in IMOCA action prior to what should be a well-funded, well-attended, and brilliant 2015 BWR. Congrats to Alex and his entire extended team; they are keeping IMOCA relevant for a hell of a lot of English-speakers.
Thanks in part to some of the same great supporters of Alex’s campaigns, we can confidently report that Sir Ben Ainslie – the first British member of a winning America’s Cup team in 110 years – is most of the way to meeting initial funding pledges and goals for the next America’s Cup and an all (or mostly) British team. While Sir Ben wouldn’t confirm or deny this when we spoke to him, other Pommie friends tell us that Ben’s been making great inroads, and probably has around 80% of the necessary funding pledged by a syndicate of UK businessman and long-time commercial sponsors. This all assumes a satisfactory protocol coming to light sometime before Judgment Day, and it’s spectacular news for the Cup and great news for fans of arguably the world’s best (and best-known) sailor, and we wish him all the luck in the world.
World Championship of the World
We’re also hearing that the AC45s may be done and dusted, and that 2014 will not be a year of ACWS racing of any kind. Meanwhile, Ben, Cammas, Luna Rossa, and ETNZ are likely to jump into the Extreme Sailing Series tout de suite, and some of the younger potential Cup B-teamers may get some starting and match racing practice in a resurgent World Match Racing Tour. Add in some cross training with the Flying Phantom foilers and you’ve got plenty of AC action for the next year, even with no AC. Good times (on tight budgets)…
December 19th, 2013 by admin
As temperature plummet and ski areas begin to open their lifts, we bring you some interesting movies from the still-beating heart of the sport.
We’ve made no excuses about our enthusiasm for offshore racer Ryan Breymaier, who may just be America’s only real hope at a major US sponsor and top US result in the Vendee Globe. The Annapolis native became the first American to break into the French offshore scene in memory, working as rigger and shore crew during Roland Jourdain’s Veolia Open 60 and MOD campaigns, and taking the helm of the generations-old Neutrogena to finish 5th in the non-stop(ish) Barcelona World Race.
Thanks largely to Larry Ellison, America is more attuned right now to sailboat racing now than it has been since 1987. Between the wonderful AC72 final, a recent HBO Sports documentary on Alex Thomson, and the soon-t0-be-released Robert Redford singlehanded blockbuster “All is Lost”, if there has ever been a time for a US-based racer to push for a major sponsor, the time is now.
Fortunately the good folks at 5West know all that — that’s the Sir Keith Mills-backed agency that handles Thomson’s Open 60 management and the Hugo Boss sponsorship contract — and they’re throwing their hat in with Breymaier. 5West hopes to use their contacts and experience to land him a budget for next year’s Barcelona and 2016′s Vendee Globe, hopefully waking up the largely untapped American market to IMOCA style racing. Anyone who cares about offshore racing and the US should head over to the Project USA site to find out more. And if you’d like to see an American effort in the next big race and your company (or an affiliate) is looking for some innovative sports/green marketing, get in touch with them right away!
Americans of the Americas
With just one day left of the first-ever F-18 Championship of the Americas, the Dutch are hanging on to a slim lead over longtime SA’ers Tripp Burd and Mike Easton from New England, who are wicked close to the front as the breeze picks up for Saturday’s racing. Here’s Friday’s
highlight skylight reel from Sam Greenfield.
America’s continued waning on the world sailing stage is certainly depressing to those who remember the dominating days of the star-spangled banner. Embarrassing performances at the past few Olympics, yet another Volvo failure, sparse appearances on sailing’s biggest podiums, and the sole US players at the recent America’s Cup consisting of a tactician who got the flick, a helmsman long since booted, a CEO who disappeared in disgrace, and a lone US grinder who drank from the Cup.
But all is not lost, and America can now claim not only to have the world’s best sailing website, some of the world’s best sailing videographers, and even a recent Moth World Champ: We’ve also got the world’s best match racer!
We’re speaking of course of Taylor Canfield and his USone team. They didn’t repeat as Bermuda Gold Cup champions this year, but they did exactly what they needed to do in order to cement their lead at the top of the WMRT and the ISAF rankings: Crush Ian Williams. They did it, and here’s the video that proves it; produced, shot, and edited by Matt Knighton.
50 Shades Of Greenpeace
By now everyone knows what scumbags the folks at Gazprom are, and while no one thinks that morally-challenged ISAF is going to do anything about the knife-and-bottle-wielding thug and Esimit Europa shore crew who attacked peaceful Greenpeace protesters, it seems international outcry over the Arctic Sunrise arrests has finally accomplished something. Russia announced the imprisoned activists (along with two journalists) would now face charges of ‘Hooliganism’ instead of the Piracy they previously were threatened with after staging a sit-in on an Arctic drilling rig; while Piracy carries a 15-year sentence, “Hooliganism” presumably carries a different charge – that is, if it is indeed a crime and not just something made up by former KGB officials to suit their needs for the moment. It’s not much of a stretch – time and again, Russian officials show they care about laws only when it suits them – as evidenced last week when they announced they’d boycott next week’s hearing into the arrests called by the UN-chartered International Tribunal for the Law of the Sea; the Russians said they ‘not intend to take part in the tribunal’s hearings’. How convenient. Regardless of the outcome of this gas profit-fueled shitshow, Gazprom ain’t leaving sailing anytime soon. Sponsorship hunters: Be careful what you wish for and even more careful who you are linked to.
October 26th, 2013 by admin
We’re pretty jaded when it comes to mainstream coverage of the sport we love, but allow us to revel a bit in the glory that is HBO Sports. Because the undisputed heavyweight of original cable programming has seemingly seen the light, producing a meaty segment on Alex Thomson’s Hugo Boss and the Vendee Globe for their Real Sports with Bryant Gumbel show that airs tonight at 10 PM nationwide.
It ain’t no ‘found footage’ either – HBO sent over a full production team to get down and dirty with what solo ocean racing is all about. Click on the thumbnail to the left to watch a two-minute teaser, and make sure you set your DVR to record what we all hope is an eye-opening report for the millions who watch HBO. When it makes it online, we’ll let you know.
September 17th, 2013 by admin
Well, he finally shut the naysayers up! And we couldn’t be more excited to see Alex Thomson finish on the podium in Les Sables D’Olonne where he completed the race in 80 days 19 hours 23 minutes 43 seconds. Here’s the full press conference following Thomson’s Arrival; check it out to show your support for a guy that has earned every inch of his exceptional Vendee Globe podium finish with a last-generation boat and 2 months of neverending repairs. And for one hell of a finale, he made it through 35 knots and huge Biscay seas right to the finish. Meanwhile, JP Dick has to decide whether to weather a Biscay gale without a keel…more drama ahead!
January 29th, 2013 by admin