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two is better than one?

csabi

In what many will consider is a surprise move there will not be a solo CEO at the tiller of the Volvo Ocean Race from today as, in effect, Atlant Racing is the new President of the Volvo Ocean Race.

Once again, past experience of the race appears on the new President’s resume with some iconic names on the team list with the Scandinavian connection clear to see.

In reality it is a co-President’s position with Richard Brisius and Johan Salen, partners in Atlant Racing who are taking over the helm at the VOR.

Their previous involvements with the race have included (in no particular order) the winning EF campaign followed by the successful Ericsson team which had a ‘1st team’ and a ‘junior’ team which Magnus Olsson famously led to a leg victory into Brazil having started late in Qingdao due to boat delamination problems. Add to thee two, the Assa Abloy project and of course the hard charging Intrum Justica.

Not only were the bulk of the teams successful on the race course the campaigns were some of the most commercially viable in terms of the all-important Return on Investment – the much talked about “ROI” to the team sponsors.

And let’s not forget SCA from the last race. Atlant must be particularly pleased to see the inclusion of female sailors across all the teams with a number of his ‘girls’ going round the planet again.

Certainly their team’s efforts with SC in the last race where, in spite of the performance on the water, the team received good media metrics (and therefore return to the sponsor) behind Dongfeng and Abu Dhabi with their activation at stopovers of particular note.

I am sure we all wish them the very best of success in moving the Volvo Ocean Race forward, not just with this edition but also to cement the changes that are already starting to be praised as positive for and by those following the race.

 

csabi

November 14th, 2017

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