on the mark
Easily one of the most influential people in all of sailing over the past decade and a half, Mark Turner has done it all. A naval officer turned Mini racer, Turner jumped into the management side of yacht racing with his wildly successful running of Ellen Macarthur’s campaigns – and he’s never looked back. The creator of modern “Stadium Sailing” and innovator of sailing events in dozens of countries, Mark moves into the top spot in the world’s most widely followed ocean race against a fast-changing landscape in boat technology and event marketing, and he shared a full 1h40 with Mr. Clean at the Vendee Globe this past Friday to talk about it.
The boys got into some of the most important issues touching sailing, and Turner’s characteristic bluntness is refreshing as hell. Wanna get into the groundbreaking new rules to integrate more women into the VOR? we got that. Or the deadline for the decision on the next Volvo Ocean Race boat and the possible boat choices? It’s in that chat. Or maybe you’re looking for info on the $1M refit of the existing VO65s or the new AIS rules and incentives to pull a flier? Click “PLAY”. Want to know exactly what’s wrong with ISAF and why Turner leaked an internal marketing document a few weeks back? Listen. What about emerging nations, the loss of Abu Dhabi as a sponsor, and how the recent Omani and Chinese offshore tragedies have effected those new sailing countries? Give us an hour and forty. And like all conversations with Mark, if you want to understand more about the commercial end of event and sponsor management, this guy knows it ALL.
Enjoy, and a big thanks to MUSTO and Torqeedo for presenting all of our Vendee, ISAF World Council, and METS coverage this month. Also thanks to Bruce Schwab and Ocean Planet Energy for their support of our coverage.
- Tags: carbon, extreme, imoca, ISAF, M32, mark turner, podcast, Vendee Globe, volvo ocean race, world sailing
November 5th, 2016