velocitek banner 12 16

ner banner 3 24

hh banner green

west system fp banner ad 1 15

dry uv ad 2.png

vela harken

pyi banner ad

lemon and line

brooklin boatyard

seascape banner

schwab tower ad 1 15

c tech 9 22


csprit banner 2

alibi side banner

karver ad 1 14

fish fp 6 15

farr banner ad 8 1

10,000 maniacs

If we told you that in the same week the genius brain trust behind the America’s Cup both A) told San Diego they want 10,000 free hotel rooms if they are to bless Dago with the right to “host” The Cup, AND B) launched an effort to re-brand the America’s Cup, you would have thought that we were nuts. And while it may indeed be true that we are crazy, nobody is crazier than the dopes running The Cup. ¬†Nobody.

The America’s Cup Event Authority has partnered with SME, Inc. New York to develop a new brand strategy, identity and architecture for the organization and 35th America’s Cup. SME’s challenge for this assignment is to develop a brand that represents in equal parts the history/heritage of this global sports icon while capturing the innovative aspect of an event viewed by many as ‘The World Cup of Sailing’. More¬†.


August 24th, 2014

front street ad 4 4

rapido 60 ad

nacra ad

rbs banner ad

predict 5 15

ullman 11 17

uk banner ad 3 15

prostart banner ad

fish wind ad 10 20


speedpuck banner

flags banner

off center banner ad

ocean rodeo drysuits

hh banner purple

kinder ad

lm ad

paris banner ad

ewol banner ad

whitecap fp ad

nautalytics ad 10 10

fish side 6 17

vmg banner ad

hancock better sailor

trogear ad