c & c 30 banner ad 3 8


schwab tower ad 1 15

hh banner green


fish fp 4 17


seascape banner

ner banner 3 24

brooklin boatyard

west system fp banner ad 1 15

rapido banner 2 red

weta banner 2 9


karver ad 1 14

velocitek banner 12 16

pyi banner ad

farr 280 banner 9 4

vela banner 2 15


columbia banner 2 15


c tech 9 22


nacra ad

lemon and line


10,000 maniacs

If we told you that in the same week the genius brain trust behind the America’s Cup both A) told San Diego they want 10,000 free hotel rooms if they are to bless Dago with the right to “host” The Cup, AND B) launched an effort to re-brand the America’s Cup, you would have thought that we were nuts. And while it may indeed be true that we are crazy, nobody is crazier than the dopes running The Cup. ¬†Nobody.

The America’s Cup Event Authority has partnered with SME, Inc. New York to develop a new brand strategy, identity and architecture for the organization and 35th America’s Cup. SME’s challenge for this assignment is to develop a brand that represents in equal parts the history/heritage of this global sports icon while capturing the innovative aspect of an event viewed by many as ‘The World Cup of Sailing’. More¬†.


August 24th, 2014

uk banner ad 3 15

race the cape banner ad

ullman banner 41 15

fisheries ronstan

rbs banner ad

sail racer 3 15


whitecap fp ad

fast sailing banner 2

nosa banner 12 18


swing keel ad.jpg_sml

infiniti vanner ad 12 14

ropeye banner 3 25

Gunboat 60 sailing in Annapolis, MD.

front street ad 4 4

toro 34 banner ad

melges banner 10 14


race q banner ad

hh banner purple

ewol banner ad