fisheries splice

ner banner 3 24


schwab tower ad 1 15

farr 280 banner 9 4


karver ad 1 14

c & c 30 banner ad 3 8

velocitek banner 12 16

columbia banner 2 15

vela banner 2 15

c tech 9 22

rapido banner 2 red

lemon and line

pyi banner ad

weta banner 2 9

helly 10 9 side banner

seascape banner

west system fp banner ad 1 15

hh banner green

10,000 maniacs

If we told you that in the same week the genius brain trust behind the America’s Cup both A) told San Diego they want 10,000 free hotel rooms if they are to bless Dago with the right to “host” The Cup, AND B) launched an effort to re-brand the America’s Cup, you would have thought that we were nuts. And while it may indeed be true that we are crazy, nobody is crazier than the dopes running The Cup. ¬†Nobody.

The America’s Cup Event Authority has partnered with SME, Inc. New York to develop a new brand strategy, identity and architecture for the organization and 35th America’s Cup. SME’s challenge for this assignment is to develop a brand that represents in equal parts the history/heritage of this global sports icon while capturing the innovative aspect of an event viewed by many as ‘The World Cup of Sailing’. More¬†.


August 24th, 2014

infiniti vanner ad 12 14

ewol banner ad


uk banner ad 3 15

ropeye banner 3 25

nosa banner 12 18

race q banner ad

rbs banner ad

hh banner purple

Gunboat 60 sailing in Annapolis, MD.

fast sailing banner 2


swing keel ad.jpg_sml

ullman banner 41 15

fisheries ronstan

melges banner 10 14

sail racer 3 15

whitecap fp ad