fish samp 4

brooklin boatyard

hh 66 side banner 6 16

cape yachtscape yachtscape yachts

astra banner ad.png

fish corrected

west system fp banner ad 1 15

c sprit banner

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vela banner 2 15

seascape banner

pyi kiwi

c and c 3 16

upfront banner

farr banner ad 8 1

10,000 maniacs

If we told you that in the same week the genius brain trust behind the America’s Cup both A) told San Diego they want 10,000 free hotel rooms if they are to bless Dago with the right to “host” The Cup, AND B) launched an effort to re-brand the America’s Cup, you would have thought that we were nuts. And while it may indeed be true that we are crazy, nobody is crazier than the dopes running The Cup. ¬†Nobody.

The America’s Cup Event Authority has partnered with SME, Inc. New York to develop a new brand strategy, identity and architecture for the organization and 35th America’s Cup. SME’s challenge for this assignment is to develop a brand that represents in equal parts the history/heritage of this global sports icon while capturing the innovative aspect of an event viewed by many as ‘The World Cup of Sailing’. More¬†.


August 24th, 2014

trogear ad

schwab tower ad 1 15

predict 5 15

ewol banner ad

cst banner ad

whitecap fp ad

front street ad 4 4

rapido 60 ad

hancock ad 6 16

hh fp side banner 6 21

ullman exclusive banner

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ep sails