fish fp 6 15

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smart 40


seascape banner

brooklin boatyard


c sprit banner

alibi side banner

pyi banner ad

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hh banner green

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lemon and line

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velocitek banner 12 16

karver ad 1 14

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10,000 maniacs

If we told you that in the same week the genius brain trust behind the America’s Cup both A) told San Diego they want 10,000 free hotel rooms if they are to bless Dago with the right to “host” The Cup, AND B) launched an effort to re-brand the America’s Cup, you would have thought that we were nuts. And while it may indeed be true that we are crazy, nobody is crazier than the dopes running The Cup. ¬†Nobody.

The America’s Cup Event Authority has partnered with SME, Inc. New York to develop a new brand strategy, identity and architecture for the organization and 35th America’s Cup. SME’s challenge for this assignment is to develop a brand that represents in equal parts the history/heritage of this global sports icon while capturing the innovative aspect of an event viewed by many as ‘The World Cup of Sailing’. More¬†.


August 24th, 2014

hancock better sailor

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ep sails

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ocean rodeo drysuits

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predict 5 15

fish side 6 17

ullman 11 17

schwab tower ad 1 15

fish wind ad 10 20

speedpuck banner

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veloitek makai

rapido 60 ad

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prostart banner ad

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