weta banner 2 9

schwab tower ad 1 15


lemon and line

karver ad 1 14

hh banner green

west system fp banner ad 1 15

helly 10 9 side banner

fireball banner ad

a 40 banner ad


photo boat banner ad




vela banner 2 15

pyi banner ad

seascape banner

sapphire 27

columbia banner 2 15

farr 280 banner 9 4

rapido banner 2 red

c tech 9 22



velocitek banner 12 16

10,000 maniacs

If we told you that in the same week the genius brain trust behind the America’s Cup both A) told San Diego they want 10,000 free hotel rooms if they are to bless Dago with the right to “host” The Cup, AND B) launched an effort to re-brand the America’s Cup, you would have thought that we were nuts. And while it may indeed be true that we are crazy, nobody is crazier than the dopes running The Cup. ¬†Nobody.

The America’s Cup Event Authority has partnered with SME, Inc. New York to develop a new brand strategy, identity and architecture for the organization and 35th America’s Cup. SME’s challenge for this assignment is to develop a brand that represents in equal parts the history/heritage of this global sports icon while capturing the innovative aspect of an event viewed by many as ‘The World Cup of Sailing’. More¬†.


August 24th, 2014

uk ad 4 3


latis banner  2 15


hh banner purple

rbs banner ad

sail racer 3 15

Gunboat 60 sailing in Annapolis, MD.

ropeye banner 3 25

fisheries 12 1

nosa banner 12 18

whitecap fp ad

fisheries banner 9 4

ullman banner ad 2 15

boat tent banner ad

ewol banner ad

swing keel ad.jpg_sml

melges banner 10 14

infiniti vanner ad 12 14

fast sailing banner 2

race q banner ad