seascape banner

dry uv ad 2.png

vela banner 2 15

http://www.mauriprosailing.com/

http://www.crowleys.com/

brooklin boatyard

schwab tower ad 1 15

ner banner 3 24

c tech 9 22

csprit banner 2

west system fp banner ad 1 15

pyi banner ad

http://www.lymanmorse.com

c & c 30 banner ad 3 8

rapido banner 2 red

velocitek banner 12 16

fish fp 6 15

hh banner green

lemon and line

karver ad 1 14

farr banner ad 8 1

10,000 maniacs

If we told you that in the same week the genius brain trust behind the America’s Cup both A) told San Diego they want 10,000 free hotel rooms if they are to bless Dago with the right to “host” The Cup, AND B) launched an effort to re-brand the America’s Cup, you would have thought that we were nuts. And while it may indeed be true that we are crazy, nobody is crazier than the dopes running The Cup. ¬†Nobody.

The America’s Cup Event Authority has partnered with SME, Inc. New York to develop a new brand strategy, identity and architecture for the organization and 35th America’s Cup. SME’s challenge for this assignment is to develop a brand that represents in equal parts the history/heritage of this global sports icon while capturing the innovative aspect of an event viewed by many as ‘The World Cup of Sailing’. More¬†.

 

August 24th, 2014

ganz

adrena 6 20 ad

nacra ad

fish side 6 17

ewol banner ad

ullman skip

rbs banner ad

http://www.camet.com/

predict 5 15

laser rc ad

salona side banner

hancock banner ad

nautalytics

camet kite

madmarine

front street ad 4 4

farrier banner ad 7 12

hh banner purple

swing keel ad.jpg_sml

fish 7 7 ad

uk banner ad 3 15

whitecap fp ad