karver ad 1 14

vela banner 2 15

fish fp 6 15

rapido banner 2 red

ner banner 3 24

west system fp banner ad 1 15

hh banner green

brooklin boatyard

c tech 9 22

velocitek banner 12 16

pyi banner ad

c & c 30 banner ad 3 8

lemon and line

seascape banner

weta banner 2 9

schwab tower ad 1 15

farr 280 banner 9 4

10,000 maniacs

If we told you that in the same week the genius brain trust behind the America’s Cup both A) told San Diego they want 10,000 free hotel rooms if they are to bless Dago with the right to “host” The Cup, AND B) launched an effort to re-brand the America’s Cup, you would have thought that we were nuts. And while it may indeed be true that we are crazy, nobody is crazier than the dopes running The Cup. ¬†Nobody.

The America’s Cup Event Authority has partnered with SME, Inc. New York to develop a new brand strategy, identity and architecture for the organization and 35th America’s Cup. SME’s challenge for this assignment is to develop a brand that represents in equal parts the history/heritage of this global sports icon while capturing the innovative aspect of an event viewed by many as ‘The World Cup of Sailing’. More¬†.


August 24th, 2014

ullman banner ad 7 15

fish 7 7 ad


fish side 6 17

predict 5 15

farrier banner ad 7 12

uk banner ad 3 15

adrena 6 20 ad

hh banner purple


ewol banner ad

front street ad 4 4

whitecap fp ad


nacra ad

camet kite


Gunboat 60 sailing in Annapolis, MD.

laser rc ad

salona side banner

rbs banner ad

swing keel ad.jpg_sml