lemon and line

ner 2


tacking battle

rapido banner 2 red

pyi banner ad

schwab tall banner ad

helly 10 9 side banner

velocitek banner 12 16


c tech 9 22


vela ad 12 16

seascape banner

hh banner green

veilmails banner


farr 280 banner 9 4


weta banner 2 9


tactical sailing

sound ad 4 23

karver ad 1 14

c c 8 7 ad


fireball banner ad

10,000 maniacs

If we told you that in the same week the genius brain trust behind the America’s Cup both A) told San Diego they want 10,000 free hotel rooms if they are to bless Dago with the right to “host” The Cup, AND B) launched an effort to re-brand the America’s Cup, you would have thought that we were nuts. And while it may indeed be true that we are crazy, nobody is crazier than the dopes running The Cup. ¬†Nobody.

The America’s Cup Event Authority has partnered with SME, Inc. New York to develop a new brand strategy, identity and architecture for the organization and 35th America’s Cup. SME’s challenge for this assignment is to develop a brand that represents in equal parts the history/heritage of this global sports icon while capturing the innovative aspect of an event viewed by many as ‘The World Cup of Sailing’. More¬†.


August 24th, 2014

hh banner purple

swing keel ad.jpg_sml

rbs banner ad

nosa banner 12 18

ewol banner ad

salty tag 2

Gunboat 60 sailing in Annapolis, MD.

melges banner 10 14

ropeye banner 3 25

uk ad 4 3

ullman banner 7 24

race q banner ad

whitecaps 12 8 ad

fisheries 12 1


fisheries banner 9 4