Pro: We’re a little old to have jumped on the Instagram bandwagon, but there’s no denying it’s a cool tool to reach lots of people, and we think it is great that even a ‘conservative’ entry like the Abu Dhabians is embracing the latest in social media delivery.
Con: When you print all this promotional shit on the bottom of your boat, your message makes us a bit uncomfortable. You’ve either got very little faith in your keel, or a whole lot of faith in your underwater camera work. Or maybe it is just a very clever answer to the perennial sponsor question: “Where do we get value if you flip the boat and have to retire from the race?”
June 18th, 2014