pyi banner ad

farr banner ad 8 1

pile ring banner

abordage banner 3

fish corrected

c sprit banner

hh banner green

fish samp 4

seascape banner


lemon and line

west system fp banner ad 1 15

gmt banner ad

ensenada banner

vela banner 2 15

c and c 3 16

brooklin boatyard

high 5

Regardless of whether the CouttsVision idea of an ultra-luxury America’s Cup is for you, no one can deny that, from a competitor standpoint, AC35 is already a bigger success than AC34.  Count ‘em: Australia and Big Ben Racing on top of returning challengers Artemis, Luna Rossa, and ETNZ makes 5 strong teams;  As long Pope Paul  and JuanK stay out of the fray , they might even all make it to the starting line of what we used to call the Louis Vuitton Cup!

Above you’ll find two very different approaches to a launch announcement; one from the staid Royals (who confirmed yesterday that they’ve been ‘in talks’ with F-1 super-designer Adrian Newey OBE) and the other from the stylish Italians, who finally confirm what we’ve been telling you sneakily for the past 10 weeks; OG Detroit Anarchist and two-time Moth World Champion Bora Gulari becomes the first Detroit rocker in the AC for a long, long time.

Ben’s team roster details are here, and the Luna Rossa launch document – filled with interesting historical facts and an already big staff of designers, builders, and sailors, is here.

Title inspiration thanks to Pope Paul’s twin brother.


June 12th, 2014

esse banner ad.png

hancock better sailor

ocean rodeo drysuits

whitecap fp ad

trogear ad

dry uv ad 2.png

off center banner ad

predict 5 15

ullman banner 3 22

ensenada banner

schwab tower ad 1 15

rapido 60 ad

ewol banner ad

race the cape

ep sails

hh banner purple

front street ad 4 4