velocitek banner 12 16

seascape banner

csprit banner 2


west system fp banner ad 1 15

lemon and line

pyi banner ad

alibi side banner

dry uv ad 2.png

brooklin boatyard

fish fp 6 15

schwab tower ad 1 15

vela harken

ner banner 3 24

c tech 9 22

hh banner green

karver ad 1 14

farr banner ad 8 1

high 5

Regardless of whether the CouttsVision idea of an ultra-luxury America’s Cup is for you, no one can deny that, from a competitor standpoint, AC35 is already a bigger success than AC34.  Count ‘em: Australia and Big Ben Racing on top of returning challengers Artemis, Luna Rossa, and ETNZ makes 5 strong teams;  As long Pope Paul  and JuanK stay out of the fray , they might even all make it to the starting line of what we used to call the Louis Vuitton Cup!

Above you’ll find two very different approaches to a launch announcement; one from the staid Royals (who confirmed yesterday that they’ve been ‘in talks’ with F-1 super-designer Adrian Newey OBE) and the other from the stylish Italians, who finally confirm what we’ve been telling you sneakily for the past 10 weeks; OG Detroit Anarchist and two-time Moth World Champion Bora Gulari becomes the first Detroit rocker in the AC for a long, long time.

Ben’s team roster details are here, and the Luna Rossa launch document – filled with interesting historical facts and an already big staff of designers, builders, and sailors, is here.

Title inspiration thanks to Pope Paul’s twin brother.


June 12th, 2014

uk banner ad 3 15

front street ad 4 4

ullman 11 17

trogear ad

prostart banner ad

kinder ad

rbs banner ad

vmg banner ad

hh banner purple

ocean rodeo drysuits

paris banner ad

flags banner

nacra ad

fish wind ad 10 20

ewol banner ad

speedpuck banner

hancock better sailor

nautalytics ad 10 10

rapido 60 ad

predict 5 15

off center banner ad

lm ad

fish side 6 17


whitecap fp ad