brooklin boatyard

http://www.mauriprosailing.com/

ner banner 3 24

lemon and line

c & c 30 banner ad 3 8

http://www.dryuv.com

http://www.lymanmorse.com

weta banner 2 9

fish fp 6 15

seascape banner

velocitek banner 12 16

karver ad 1 14

schwab tower ad 1 15

vela banner 2 15

west system fp banner ad 1 15

hh banner green

rapido banner 2 red

farr 280 banner 9 4

c tech 9 22

http://www.crowleys.com/

pyi banner ad

gopublic

GoAmateurGoPro has never been about technology, and in fact the now-ubiquitous (and longtime SA advertising) San Francisco-based product line never had the smallest, the lightest, the cheapest, the most convenient, or the best-looking camera on the market.  That’s what makes their marketing accomplishments more impressive, and make no mistake: GoPro is a marketing and branding company first, and a product second.  They market their asses off, and sell enough accessories that anyone in the world can use their cameras to record their passion.  We’ve enjoyed our relationship with the company, and we’re stoked to see that they filed their S-1 Statement on Monday in preparation for an Initial Public Offering some time in September or sooner, though this IPO has been rumored since at least 2012.

After working with with the company for years, would we buy any stock?  It’s a tough call in a business with tiny margins and almost guaranteed obsolescence; that being said, GoPro has solid numbers, an actual, physical product and distribution network, and has done a phenomenal job of diversifying its brand (becoming a content provider, streaming system, and social media juggernaut). The company has also spread its product amongst the most important people in extreme sports, and niche athletes are pretty reliable when it comes to brand loyalty.  In other words, even if a perfect GoPro killer emerged tomorrow, it would take gross incompetence and many moons to knock the industry leader off its pedestal.  Let’s say we’re ‘cautiously optimistic’.

Talk IPO and tech stocks in the thread here.

 

May 22nd, 2014

madmarine

uk banner ad 3 15

fish side 6 17

laser rc ad

hh banner purple

predict 5 15

race the cape banner ad

Gunboat 60 sailing in Annapolis, MD.

adrena 6 20 ad

ganz

rbs banner ad

swing keel ad.jpg_sml

http://www.camet.com/

nautalytics

nacra ad

brock ad

fish 3rd ad 6 9

LATIS-INTERNATIONAL-SA-AD-JUNE

front street ad 4 4

whitecap fp ad

ewol banner ad

salona side banner

ullman banner 41 15