masters of their domain
Sir Keith Mills’ Open Sports Management’s alliance with IMOCA got off to a somewhat rocky start as you’d expect whenever English and French interests have to align, but the group, led by many of the same of the smartest folks on the business end of racing, is beginning to bear fruit. Their first move was a major rebranding to something that a major sponsor could get behind; meet the Ocean Masters – formerly known as the IMOCA World Championship. Historically the World Title was far less important than the major races, but OSM is trying to change all that. With no idea whether it will stick or not, we’re still stoked to see more resources going to stuff we dig, and between the NY-BCN race, the Route Du Rhum, and the Barcelona World Race, lovers of Open 60s will have plenty to watch this year. Here’s their new promo, and here’s the place to go to find out about the newest designs and who’s racing with who.
March 8th, 2014