http://www.shaw650.com/

fish fp 4 17

schwab tower ad 1 15

nacra ad

ganz

c & c 30 banner ad 3 8

lemon and line

pyi banner ad

hh banner green

http://www.dryuv.com

http://www.crowleys.com/

seascape banner

west system fp banner ad 1 15

bmc_ad

brooklin boatyard

velocitek banner 12 16

karver ad 1 14

http://www.lymanmorse.com

columbia banner 2 15

vela banner 2 15

http://www.mauriprosailing.com/

ner banner 3 24

farr 280 banner 9 4

weta banner 2 9

nautalytics

c tech 9 22

rapido banner 2 red

games of state

The rapidly changing face of sponsorship in a post-GFC world requires new thinking and new alliances, but it also is brings new problems to the table.

Example 1:  All Americans are stoked to see the All-American Offshore Team boys running the show for the first Volvo Ocean Race challenge with a Turkish sail number.  Turkish sponsor Alvimedica is a young, cutting-edge medical tech company from Istanbul, and the entry hopes to build and grow interest for offshore racing in the near East nation.  But what happens to that effort if both Youtube and Facebook can’t even be accessed from Turkey, as an Associated Press story today reported might be coming soon?  Check out what the Turkish Prime Minister said on censoring the internet here.

Example 2:  The whole world has eyes on the Black Sea as Russia continues what seems like an empire-building exercise in Crimea.  With sanctions on Russian individuals already imposed by the US and EU, suddenly those Greenpeace protests of the Gazprom-sponsored Esimit Europa Maxi seem almost quaint.   Why’s that?  Because the massive Russian-owned energy utility is already sponsoring an Extreme 40 team, and solid inside rumors have them looking at entering the next America’s Cup with a big Gazprom logo on the wing.  ABC Madrid reporter Pedro Sardina says that Gazprom will be on the world stage even before that (though we haven’t been able to confirm); Sardina writes that ETNZ boss Grant Dalton has already signed a deal with Gazprom for sponsorship of the ETNZ/Pedro Campos round-the-world bid.

What happens when a Russian owned and/or sponsored team comes to a Europe that may be boycotting Russia?  And what happens to events like the Extreme Sailing Series’ Russian stage?

 

March 7th, 2014

race the cape banner ad

swing keel ad.jpg_sml

race q banner ad

melges banner 10 14

madmarine

rbs banner ad

ewol banner ad

LATIS-INTERNATIONAL-SA-AD-APRIL

uk banner ad 3 15

ullman banner 41 15

front street ad 4 4

nosa banner 12 18

ropeye banner 3 25

hh banner purple

http://www.camet.com/

fast sailing banner 2

toro 34 banner ad

fisheries ronstan

Gunboat 60 sailing in Annapolis, MD.

whitecap fp ad

infiniti vanner ad 12 14

sail racer 3 15