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not quite nine lives

Although we suppose this comes as no real surprise, we are bummed to see Puma leave the sport. We have a bit of their gear and we like it. It looks like Puma learned how to make one million dollars in the boating industry….start with two.

Sportswear firm Puma said it is pulling out of the sailing market to concentrate on other sports such as soccer and running to rebuild its flagging business, leaving an Americas Cup team seeking a new sponsor. The German company, which on Thursday reported a 70 percent drop in its annual profit, is going through its biggest reorganization in 20 years to restore the business and get its products back in fashion in the United States, Europe and China. Read on.


February 14th, 2013

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